The US State Department issued a global travel alert last week to Americans, warning them of potential terrorism-based dangers. Agents instruct their clients to be on alert, but they still encourage them to move forward with their travel plans. "We had a warning like this after 9/11 and several since then. My feeling is we can't stop living our lives just because there might be a threat out there," said Rodney George of St. Louis-based Luxe Travel Consultants.
Adelaide, Australia, is visited less often than the more fashionable Sydney and Melbourne, but it is a great destination to enjoy a short break. Australia's wine capital offers havens for handmade crafts by local artists, artisan cafes and bars, and other interesting sites and spots for visitors to explore. Sports fans can take in a cricket or Australian Football League game at Adelaide Oval.
Well-written, engaging content is the key to reaching online audiences, but travel agents need a strategic plan, advises Richard Earls. Agents should make sure each social media post positions them as a travel expert and projects the right image of their business. If a content campaign is done properly, it should inspire clients to travel.
Hawaiian Airlines is hinting at a potential brand makeover soon, including an update to the carrier's uniforms. "In the next 12-18 months, we will look at our logo, livery and uniforms," said Hawaiian's Avi Mannis.
JetBlue ticketing kiosks in Boston are featuring a "Blue Monster" design in honor of the Green Monster at Fenway Park, home of the Red Sox. "Certainly Boston is a big, important city for us," said JetBlue's Morgan Johnston. "It's our second largest city. ... We love being able to reference the team."
Cuba, the world’s best producer of quality cigar leaves, is the perfect destination for cigar aficionados. Cigar-smoking travelers will enjoy a chance to smoke and buy legendary Cuban cigars, including the Montecristo No. 2, the Cadillac of Cuban cigars. Travelers can also tour a tobacco plantation or a cigar factory, such as the Old Partagás Factory and Cigar Shop.
Cruise bookings are still rising, but the number of consumers ditching the cruise experience for land-based tours is also rising. Around a third of Globus Family of Brands' clients who usually take an annual cruise now desire to transition to a land-based tour, said Steve Born, vice president of marketing. Travel agents report that cruise guests want to see more of the places they briefly visit while on a cruise, causing them to book land excursions and single hotel stays.
Blanketed by a rugged red-rock landscape, towering cliffs and massive canyon walls, Zion National Park in Utah is perhaps one of the best backdrops for a memorable outdoor experience. Located in the southwest corner of the state, Zion is an outdoorsman's paradise. It's nicknamed the "Heavenly City of God," and once inside the park, it is easy to see why. Thousands of years of flowing water from the Virgin River has carved picturesque canyons in the Navajo Sandstone and plateaus soar thousands of feet above the ground. For adventurous clients, suggest canyoneering, a test of nerves that involves rappelling down deep and at times skinny slot canyons.
Travel agents can inject new life into their marketing campaign with a clever, targeted social media approach, advises Catherine Heeg. Agents should focus on providing inspiring and engaging content instead of price. An effective campaign offers a mix of content across a range of social media platforms.
A mobile application from American Airlines provides information about navigating airports for passengers looking for anything from Advil to hot dogs. "Airports are stressful, especially for people who don't travel all the time," said American's Kevin McFarland. "It's reassuring to know you're not that far from the gate or not that far from security."
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