Pershing launches API store, wealth portal
John Davis and Sean McMahon
June 20, 2017

Pershing has announced an open-consumption model for its technology solutions, enabling firms to customize integrations with proprietary or third-party systems. Firms can access a growing ecosystem of both BNY Mellon and third-party APIs through the NetXServices API Store. Plans for a fully self-service app store are in the works.

“Componentization takes integration beyond single sign-on and framing and empowers our clients to customize experiences at the feature-function level, providing them with granular control of the user experience,” said Pershing CIO Ram Nagappan.

In addition, Pershing has launched the new NetX360-Wealth portal, providing one-stop access to advisory, brokerage custody and bank custody data and integration with firms’ data aggregation, wealth reporting and managed investments solutions for users of BNY Mellon‘s NEXEN digital investment platform. The new portal will readily integrate with third-party tools covering financial management, client relationship management and financial planning.

“The Integrated Wealth Experience will allow firms to efficiently manage their brokerage and advisory businesses regardless of how they consume our technology,” Nagappan said. “The enhancements will help firms deliver unique digital wealth experiences by making integration easier, making data more accessible and by enhancing collaboration between financial professionals and investors.”

Pershing is also tapping the power of big data to bring firms cutting-edge predictive analytics. Working in partnership with IBM Watson Client Insights for Wealth Management, Pershing will enable firms to take specific life events and apply predictive and behavioral analytics to the client case, all presented via an intuitive user dashboard.

In another move that will enable firms to get the most out of Pershing’s technology, the company is developing specific use cases for chatbots that will enable firms to leverage the power of these “digital assistants” to help serve clients.