Top 10: Kraft Heinz's breakfast offering, millennial shopping habits

The news that Kraft Heinz is debuting a new chilled breakfast line called Just Crack an Egg topped the list of most-read food and beverage stories this week. Consumers will stir an egg into the cup, which already includes Oscar Mayer breakfast meat, cut vegetables, Kraft cheese and Ore-Ida potatoes, and then microwave it to create a breakfast meal. Other CPG stories that hit home with readers included General Mills’ planned acquisition of Blue Buffalo Pet Products and PepsiCo’s plan to segue its Naked line into the snack bar space.

Grocery retail was a hot topic this week, with the news that Kroger could be forging a partnership with Ace Hardware to create a one-stop shopping destination. Readers were also drawn to a story about how millennial consumers are driving changes in the food industry due to their interest in transparency and convenience.

Restaurant readers were interested in a story about Starbucks’ debut of its first Starbucks Reserve concept in Seattle earlier this week. The firm may roll out up to 1,000 of the higher-end locations, which have broader menus than the company's standard cafes. Check out the full list of this week's 10 most popular food and beverage stories from SmartBrief:

  1. Kraft Heinz debuts chilled breakfast line, Just Crack an Egg
  2. General Mills makes $8B deal to acquire Blue Buffalo Pet Products
  3. How millennials are driving food industry changes
  4. PepsiCo brings Naked brand into the snack-bar space with new launch
  5. Kroger could reinvent the shopping trip with an Ace deal
  6. Kellogg, PopChips, Campbell Soup roll out new products
  7. Van de Put outlines Mondelez's 4 strategic focus areas
  8. Starbucks introduces upscale Reserve concept
  9. J.M. Smucker to enter bottled-coffee space, debut Jif snacks
  10. Blue Bunny to debut single-serve Load'd Sundaes


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