Top 10: Beloved food brands, Ortega’s innovations and a Del Frisco’s deal

Five food companies led by Hershey and Pillsbury not only made Morning Consult’s list of the country’s most-loved brands, they also drew the attention of SmartBrief’s food and beverage readers this week. Kellogg, Betty Crocker and Campbell Soup rounded out the list of five, which was this week’s most-read tale.

Other CPG stories also proved popular, including Ortega’s plans for major innovations, turnaround plans at TreeHouse Foods, Nestle’s global deal to sell Starbucks coffee and Unilever’s launch of new Klondike and Popsicle products.

Grocery industry stories caught some readers’ eyes, including a trend story about changes the country’s 50 biggest supermarket chains are making to stay competitive and Lidl’s tweaked growth plan for the US.

Readers also clicked on a story about steakhouse operator Del Frisco’s Restaurant Group’s plan to acquire Barteca Restaurant Group for $325 million. Barteca is the parent of restaurant chains Barcelona and Bartaco, and Del Frisco’s plans to grow the two banners from 31 to about 400 locations.

Read the entire top 10 list:

  1. Five food companies among top 10 most-loved brands
  2. Industry changes shaking up the top 50 grocers
  3. Ortega launching "biggest innovation in the category since taco shells"
  4. New TreeHouse Foods CEO will take "necessary steps" to turn company around
  5. Lidl learning, adapting to business in the US
  6. Del Frisco's to pay $325M for Barcelona, Bartaco parent
  7. Nestle to sell Starbucks coffee around the world
  8. Kraft Heinz CEO: "We believe in the big brands"
  9. Kellogg CEO: Innovations coming for cereal, Pop-Tarts
  10. Unilever rolls out mini Klondike bars, Popsicle Fruit Pops

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