Consumer Insights: SmartBrief Originals

Looking ahead, for both natural and organic products, consumer culture sees nature, rather than science, as the route to a better world, particularly in food.

The future of snacking
The future of snacking

We are now a nation of snackers! As The Hartman Group’s, The Future of Snacking 2016 report finds, 91% of consumers snack multiple times throughout the day

Salad
Salad

While salads may have had the reputation of being a ‘diet’ food or just a side, that’s no longer the case.

For today’s consumers, food is now a cultural product to discover, share, make and trade, and this reconnection with food and its origins is encouraging a new level of participation.

What’s the next _______? New ingredients and flavors are popping up on menus at a rapid pace, so this year Datassential expanded its annual list of 10 ingredients to watch to include 5 more.

Do consumer really dislike big food companies? Is big food’s day of reckoning at hand?

The craft wine movement
The craft wine movement

The craft beverage industry has given us beer, spirits and soda -- so has the time arrived for craft wine to take hold?

What do the words “delicious” or “fresh” say about a restaurant’s menu? A lot, according to Dan Jurafsky, a linguistics professor at Stanford University.

To say that organic products have mainstreamed would be a mild understatement.

What will Generation Alpha's trends be?
What will Generation Alpha's trends be?

Looking ahead, food and beverage businesses should be aware of what Generation Alpha—the generation after Gen. Z—will be seeking.