Consumer Insights: SmartBrief Originals
Looking back on 2017: The culture of food and beverage
Looking back on 2017: The culture of food and beverage

Looking back on yet another year of dynamic change in the food and beverage industry, one constant we see is that consumers are still the major disruptive force.

As with many consumer-driven mega-trends that have achieved mainstream stature following years of lurking on the fringes of culture, consumer involvement with all things “sustainable” is now at an all-time high.

Five lessons as millennials mature and evolve
Five lessons as millennials mature and evolve

We not only uncover how the subgroups within this generation think and behave differently, but we also dive into how millennials differ from the population overall. Here are five early findings.

Report: How millennials, service and engagement are trending on social in food and beverage
Report: How millennials, service and engagement are trending on social in food and beverage

A recent report identified millennials, customer service and engagement as major social trends. Find out how they play into SmartBrief's coverage of food and beverage news.

While shopping online for groceries is on the uptick, The Hartman Group’s Food Shopping in America 2017 report finds that it has yet to detract from the number of in-person trips to traditional brick-and-mortar food retailers.

Seafood poke
Seafood poke

There’s a new seafood diet in town – and no, we’re not talking about the “see food and eat it” diet.

How to turn restaurant data analytics into increased sales
How to turn restaurant data analytics into increased sales

Restaurants often have a mountain of data at their fingertips, but aren’t sure how to turn it into useful insights that can drive sales. These expert tips can help.

How personalized marketing and owned media can capture consumers' attention
How personalized marketing and owned media can capture consumers' attention

Using personalized marketing campaigns and owned media can make messaging more effective and reach a greater number of consumers, said panelists at the recent GMA Leadership Forum.

3 ways digitization is changing the future of grocery retail
3 ways digitization is changing the future of grocery retail

As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.

premium food
premium food

As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked "Who is the premium consumer?”