Consumer Insights: SmartBrief Originals

For today’s consumers, food is now a cultural product to discover, share, make and trade, and this reconnection with food and its origins is encouraging a new level of participation.

What’s the next _______? New ingredients and flavors are popping up on menus at a rapid pace, so this year Datassential expanded its annual list of 10 ingredients to watch to include 5 more.

Do consumer really dislike big food companies? Is big food’s day of reckoning at hand?

The craft wine movement
The craft wine movement

The craft beverage industry has given us beer, spirits and soda -- so has the time arrived for craft wine to take hold?

What do the words “delicious” or “fresh” say about a restaurant’s menu? A lot, according to Dan Jurafsky, a linguistics professor at Stanford University.

To say that organic products have mainstreamed would be a mild understatement.

What will Generation Alpha's trends be?
What will Generation Alpha's trends be?

Looking ahead, food and beverage businesses should be aware of what Generation Alpha—the generation after Gen. Z—will be seeking.

Supermarket prepared foods
Supermarket prepared foods

Supermarket prepared food departments are the fastest-growing segment of the foodservice industry, and in the past few years, consumer perceptions of supermarket prepared foods have risen sharply.

Supermarket produce
Supermarket produce

Key behavioral trends driven by changing shoppers are impacting supermarket shopping, including a shift toward the perimeter of the store, acceleration of e-commerce and changing households and meal consumption patterns.

Ice cream trends are hot -- and getting hotter
Ice cream trends are hot -- and getting hotter

Dessert is a category that few decision-makers can ignore – after all, over 85% of consumers eat a dessert within any given week.