CPG: SmartBrief Originals
Social missions help food, beverage brands boost loyalty
Social missions help food, beverage brands boost loyalty

Food and beverage brands can appeal to more customers by establishing social missions for their brands.

Premium yogurts drive category growth as mainstream sales decline
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Premium yogurts drive category growth as mainstream sales decline

The yogurt category is shifting as mainstream brands lose sales to premium brands. Colorado-based noosa yoghurt is leading the pack with its rich texture and gourmet flavors that tap into consumer demand for an indulgent yogurt that feels like a treat.

Protein, pulses and sugar-free beverages were top trends at Expo East
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Protein, pulses and sugar-free beverages were top trends at Expo East

Health and nutrition trends are top drivers of product development in the food, beverage and consumer packaged goods industry, and a number of new and growing trends were on display at the 31st annual Natural Products Expo East.

How KIND is redefining healthy
How KIND is redefining healthy

Snack brand KIND has gained fans with its nut bars and other snacks, and made headlines when its petition prompted the FDA to review its definition of the term "healthy." The company's Stephanie Perruzza discusses what healthy means at KIND.

Incubators give food startups space to grow
Incubators give food startups space to grow

Brooklyn FoodWorks and other culinary incubators nurture foodie startups

Idahoan Foods CEO on the challenges of innovating in a classic category
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Idahoan Foods CEO on the challenges of innovating in a classic category

The mashed potato category has remained largely unchanged for the last 50 years, but category leader Idahoan Foods is hoping to spark new interest in the segment with a mashed potato product designed to appeal to today's consumer.

Big brewers turn to acquisition, innovation to stay competitive amid craft beer craze
Big brewers turn to acquisition, innovation to stay competitive amid craft beer craze

As craft beer continues to establish itself as more than just a trend or a bubble in danger of bursting, big brewers are making a play for the craft market by adding small brands to their portfolios or expanding their product lines to include more innovat

Q&A: Modern Table Meals' mission is focused on health and convenience
Q&A: Modern Table Meals' mission is focused on health and convenience

Modern Table Meals co-founder talked to SmartBrief about providing healthy, convenient meals to consumers and being a female CPG leader.

General Mills saw big potential in Larabar
General Mills saw big potential in Larabar

Fresh, organic food startups find favor with consumers, investors

Feel Good Foods products -- Q&A: Feel Good Foods founder on going from Ziploc bags to Whole Foods' shelves
Feel Good Foods products -- Q&A: Feel Good Foods founder on going from Ziploc bags to Whole Foods' shelves

SmartBrief talked to the founder of gluten-free prepared foods brand Feel Good Foods about growing from a startup in a Brooklyn kitchen to national distribution at Whole Foods and other retailers.