Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.
Osteoarthritis bracing options are getting better, but reimbursement doesn't always support patient choice.
How supplemental OTC can engage consumers, improve retention and set health plans apart
How an end-to-end purpose-built MA enrollment solution can improve market share and the consumer experience.
How a dynamic health care landscape and technological advancements are reshaping O&P practice
Health plans that build identity verification into a systematic fraud prevention approach can stop enrollment fraud before it has an impact.
Wasteful and abusive behavior isn't always intentional, and payers who recognize this can help stem the losses.
Data tools, high-performing networks and a new way of thinking about episodes of care are good for patients and payers.
Lasting change relies on effective motivation but can't happen without adequate time, systems and a plan for inevitable relapse, Dr. Kyra Bobinet says
Everyone has a health care story; Burt Rosen created a way for people to tell those stories.
The rising incidence of diabetes is placing new importance on patient education.
Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.
Interoperability and data challenges mean clinicians may lack critical information when treating patients.
Hospitals with multiple distinct image archiving systems need a way to link those systems for safer, more efficient care.
In the age of value-based care, pharmacy benefits embrace new thinking to balance sustainable costs with patient outcomes.
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