SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Twitter screenshot

How a small business managed a Twitter firestorm after one of its Facebook ads inadvertently landed on a controversial site.


Most primary points of failure in B2B e-commerce can be avoided if they are recognized early enough.


Focus on outcomes, not activity, to achieve results from your marketing strategy.

Discover the eight true factors of influence that brands should consider before working with an influencer:

Idaho Potato Commission ad

Some of the most successful internet brands still spend the bulk of their ad budget on television.

Marketing robots

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Social media

The old adage that old media is dead or dying is completely false thanks in large part, ironically, to its phenomenal success on social media.

Smartphone photo

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

Marketing Data Ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

Meet the “Client Whisperers”

Account managers are problem solvers, therapists, consensus builders, dynamic thinkers, orchestrators, leaders, relationship builders, believers, and jack-of-all tradesmen.

Driving directions

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Man reading a tablet

Here is a quick guide to help get your content strategy off the ground and build a powerful brand.

Food photography

If influencer marketing isn’t a part of your strategy yet, maybe it should be.

Marketing: Aim small, miss small

How does a small brand act big - and a big brand act small?