SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Amazon.com

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Shopping mall

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.

Washington

How publication companies are coping with our rapidly changing media environment.

Amazon

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

E-commerce

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.

Gourds

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.

Hourglass

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?

Christmas

Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.

Shopping bag

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Instagram and AI are among the hot topics being discussed at industry events this month.

Analytics

Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.

Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.

Data

Is your business making these common data analysis mistakes?