If you have employees who love working for the company and believe in your brand, you have a chance to empower them to become some of your very best brand ambassadors.
Have you considered how marketing will be upended by Bitcoin technology?
"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.
Sprint, Pizza Hut and SeaWorld are putting money into school advertising and seeing results.
The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.
In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.
As you put together your brand’s 2017 social media plan, it’s easy to feel intimidated by an overwhelming number of choices matched with very limited resources. The trick is to simplify your process.
The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.
Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.
Using lessons from Facebook’s data-driven, mobile-powered strategy can help improve your digital marketing performance
While it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet.
In hiring, values are the backbone of a powerful employer brand.
Your domain name is the calling card of your business, appearing on a variety of marketing materials and serving as a key piece of your brand. You want it to make an impact!
Domain Authority is one of the clearest indicators of your value as an online brand and predictor of how well you rank in search engines.
The right online event calendar will provide marketers with access to analytics that allow them to assess metrics including reach, attendance, engagement and more -- all of which help demonstrate the overall success of your event.
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