Today's influencers are knowledgeable, powerful and empowered
Social intelligence gives the business development team real insights about prospects.
Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.
Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.
Smart marketers are getting ready for a major transformation in customer loyalty programs, all thanks to blockchain technology.
Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.
The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.
For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.
A study from Mediakix shows that we’re probably spending more time on social media than we think.
Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.