Digital Technology: SmartBrief Originals
Data on a computer screen
Data on a computer screen

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Smartphone
Smartphone

A study from Mediakix shows that we’re probably spending more time on social media than we think.

Marketing robots
Marketing robots

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Smartphone photo
Smartphone photo

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.
Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

Marketing Data Ecosystem
Marketing Data Ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

Driving directions
Driving directions

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Digital marketing word cloud
Digital marketing word cloud

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

Taxis
Taxis

GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Bitcoin technology
Bitcoin technology

Have you considered how marketing will be upended by Bitcoin technology?