If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.
All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.
The shift to increased reliance on voice over the past year is perhaps the biggest change for marketers since the advent of the smartphone.
Today's influencers are knowledgeable, powerful and empowered
Social intelligence gives the business development team real insights about prospects.
Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.
Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.
Smart marketers are getting ready for a major transformation in customer loyalty programs, all thanks to blockchain technology.
Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.
The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.