The customer journey has become a critical focus for marketers, yet it has become more and more elusive.
Instagram and AI are among the hot topics being discussed at industry events this month.
Data is the air that marketers breathe, yet it’s not always clear how to approach it.
If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.
All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.
The shift to increased reliance on voice over the past year is perhaps the biggest change for marketers since the advent of the smartphone.
Today's influencers are knowledgeable, powerful and empowered
Social intelligence gives the business development team real insights about prospects.
Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.
Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.