Digital Technology: SmartBrief Originals
Airplane
Airplane

Smart marketers are getting ready for a major transformation in customer loyalty programs, all thanks to blockchain technology.

Google
Google

Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.

Microphone
Microphone

The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.

Data on a computer screen
Data on a computer screen

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Smartphone
Smartphone

A study from Mediakix shows that we’re probably spending more time on social media than we think.

Marketing robots
Marketing robots

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Smartphone photo
Smartphone photo

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.
Blockchain technology, which enables bitcoin, could help restore consumer trust in brands.

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

Marketing Data Ecosystem
Marketing Data Ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

Driving directions
Driving directions

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.