Digital Technology: SmartBrief Originals
Shopping bag
Shopping bag

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Instagram and AI are among the hot topics being discussed at industry events this month.

Concert
Concert

Data is the air that marketers breathe, yet it’s not always clear how to approach it.

Google
Google

If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.

Medical record
Medical record

All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.

Connected technology
Connected technology

The shift to increased reliance on voice over the past year is perhaps the biggest change for marketers since the advent of the smartphone.

Today's influencers are knowledgeable, powerful and empowered

Social media
Social media

Social intelligence gives the business development team real insights about prospects.

What’s next for programmatic advertising?
What’s next for programmatic advertising?

Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.

Cloud computing
Cloud computing

Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.