Digital Technology: SmartBrief Originals

Today's influencers are knowledgeable, powerful and empowered

Social media
Social media

Social intelligence gives the business development team real insights about prospects.

What’s next for programmatic advertising?
What’s next for programmatic advertising?

Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.

Cloud computing
Cloud computing

Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.

Airplane
Airplane

Smart marketers are getting ready for a major transformation in customer loyalty programs, all thanks to blockchain technology.

Google
Google

Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.

Microphone
Microphone

The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.

Data on a computer screen
Data on a computer screen

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Smartphone
Smartphone

A study from Mediakix shows that we’re probably spending more time on social media than we think.

Marketing robots
Marketing robots

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.