Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers
Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.
Direct-to-consumer commerce is proving a strong force for brands that want to build relationships with customers.
Marketers have a responsibility to protect the reputation of brands and can use technology to make it happen.
Here's how to find real, credible information
Connecting with Gen Z means brand engagement on new levels
Mobile is a maketing necessity - here's how brands can anticipate on-the-go consumer needs and wants.
Break through the advertising noise with better engagement strategies
How associations can fill news gaps and earn consumer trust