Not all data is the same. Here's why it's important for marketers to know the difference.
Is your business making these common data analysis mistakes?
How marketers can form effective partnerships with social influencers who have large followings.
Is it really a good idea to create multiple Facebook pages for different locations of your brand?
Here are the questions to answer before starting a content marketing project.
Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.
Budweiser's subtler "Born the Hard Way" ad won over survey respondents.
Tips and takeaways for producing meaningful content from this year's Content Marketing World.
Authenticity may seem intuitive for brands but it is not quite that straightforward.
The ad-tech industry is experiencing two distinct and opposing trends.