Marketing Strategy: SmartBrief Originals
Data word cloud
Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.

Data
Data

Is your business making these common data analysis mistakes?

Money
Money

How marketers can form effective partnerships with social influencers who have large followings.

Facebook
Facebook

Is it really a good idea to create multiple Facebook pages for different locations of your brand?

Chess
Chess

Here are the questions to answer before starting a content marketing project.

School bus
School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

9 lessons in content marketing
9 lessons in content marketing

Tips and takeaways for producing meaningful content from this year's Content Marketing World.

Adweek panel
Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

Tulips
Tulips

The ad-tech industry is experiencing two distinct and opposing trends.