Marketing Strategy: SmartBrief Originals
Twitter logo
Twitter logo

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.

Personalization critical to driving customer loyalty
Personalization critical to driving customer loyalty

Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.

Shoppers at a supermarket
Shoppers at a supermarket

Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.

CMS
CMS

Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.

Chess game
Chess game

It's no longer possible to not offend anyone.

E-commerce
E-commerce

Most primary points of failure in B2B e-commerce can be avoided if they are recognized early enough.

Mountaineer
Mountaineer

Focus on outcomes, not activity, to achieve results from your marketing strategy.

Discover the eight true factors of influence that brands should consider before working with an influencer:

Meet the “Client Whisperers”
Meet the “Client Whisperers”

Account managers are problem solvers, therapists, consensus builders, dynamic thinkers, orchestrators, leaders, relationship builders, believers, and jack-of-all tradesmen.

Man reading a tablet
Man reading a tablet

Here is a quick guide to help get your content strategy off the ground and build a powerful brand.