Marketing Strategy: SmartBrief Originals

Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers

Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.

Direct-to-consumer commerce is proving a strong force for brands that want to build relationships with customers.

Marketers have a responsibility to protect the reputation of brands and can use technology to make it happen.

Connecting with Gen Z means brand engagement on new levels

Mobile is a maketing necessity - here's how brands can anticipate on-the-go consumer needs and wants.

Break through the advertising noise with better engagement strategies

How associations can fill news gaps and earn consumer trust