When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.
Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.
Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.
Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.
It's no longer possible to not offend anyone.
Most primary points of failure in B2B e-commerce can be avoided if they are recognized early enough.
Focus on outcomes, not activity, to achieve results from your marketing strategy.
Discover the eight true factors of influence that brands should consider before working with an influencer:
Account managers are problem solvers, therapists, consensus builders, dynamic thinkers, orchestrators, leaders, relationship builders, believers, and jack-of-all tradesmen.
Here is a quick guide to help get your content strategy off the ground and build a powerful brand.