Marketing Strategy: SmartBrief Originals
Google
Google

The key to delight and connection with the average consumer is understanding intent and developing intelligent content.

Starbucks
Starbucks

Content platforms provide positive and negative attention. Both are opportunities for brands.

Kindness matters
Kindness matters

Kindness matters, in life and in business. Showing a lack of kindness can land a business or a brand in hot water with consumers and the media.

Kendall Jenner ad
Kendall Jenner ad

Pepsi missed a major opportunity in the aftermath of its Kendall Jenner commercial fiasco.

Bitcoin
Bitcoin

How a blockchain-based solution may improve digital advertising.

Twitter logo
Twitter logo

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.

Personalization critical to driving customer loyalty
Personalization critical to driving customer loyalty

Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.

Shoppers at a supermarket
Shoppers at a supermarket

Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.

CMS
CMS

Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.

Chess game
Chess game

It's no longer possible to not offend anyone.