The key to delight and connection with the average consumer is understanding intent and developing intelligent content.
Content platforms provide positive and negative attention. Both are opportunities for brands.
Kindness matters, in life and in business. Showing a lack of kindness can land a business or a brand in hot water with consumers and the media.
Pepsi missed a major opportunity in the aftermath of its Kendall Jenner commercial fiasco.
How a blockchain-based solution may improve digital advertising.
When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.
Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.
Here are a few of the major changes affecting the grocery industry, and some thoughts on how food marketers can respond to these changes.
Content is now critical for associations as they aim to capture the attention of busy professionals and keep them engaged and informed.
It's no longer possible to not offend anyone.