Marketing Strategy: SmartBrief Originals

Connecting with an audience through live events is effective but takes the right teams, technology and targeting to succeed.

Playable ads are the next big thing for gaming, but are they ready for marketing primetime?

The power of infographics
The power of infographics

Why infographics should be part of your content-marketing strategy—and how to do them right.

Advertisers, consumers and data: Finding the balance in an era of customization
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Advertisers, consumers and data: Finding the balance in an era of customization

It's imperative that marketers understand how to reach consumers -- and where and when.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

Four strategies for collecting and distributing customer video testimonials to boost the authenticity of your brand.

Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.

How can brands integrate messaging in the new voice-centric culture?

Content longevity and measurability are a few of the ways the Pinterest is offering engaging opportunities for creators and brands.