Marketing Strategy: SmartBrief Originals

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?

Christmas
Christmas

Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.

Data word cloud
Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.

Data
Data

Is your business making these common data analysis mistakes?

Money
Money

How marketers can form effective partnerships with social influencers who have large followings.

Facebook
Facebook

Is it really a good idea to create multiple Facebook pages for different locations of your brand?

Chess
Chess

Here are the questions to answer before starting a content marketing project.

School bus
School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.