Marketing Strategy: SmartBrief Originals
School bus
School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

9 lessons in content marketing
9 lessons in content marketing

Tips and takeaways for producing meaningful content from this year's Content Marketing World.

Adweek panel
Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

Tulips
Tulips

The ad-tech industry is experiencing two distinct and opposing trends.

One against all
One against all

This article outlines six strategies that effectively grow your social media followers.

US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.
US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.

Retailers can use these proven ways to market their products in China and capitalize on the strong demand for American products:

Retailers: It’s vital that your website serves as an enabler of, and not a barrier to, sales growth

Dog
Dog

Trust is key to facilitating a business transition or pivot.

Clever case studies
Clever case studies

The founder of an influencer marketing agency offers advice on starting your own business.