SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Digital marketing word cloud

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

6 steps to reaching B2B buyers with quality content

The field of B2B content is crowded. Here are six ways to help you cut through the noise.


GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Girl listens to audio on headphones

To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.

Business meeting

If you have employees who love working for the company and believe in your brand, you have a chance to empower them to become some of your very best brand ambassadors.

Bitcoin technology

Have you considered how marketing will be upended by Bitcoin technology?


"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.

Baptiste Orthodontics ad

Sprint, Pizza Hut and SeaWorld are putting money into school advertising and seeing results.

Mobile phone

The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.

BJ's Restaurants

In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.

New Year

As you put together your brand’s 2017 social media plan, it’s easy to feel intimidated by an overwhelming number of choices matched with very limited resources. The trick is to simplify your process.

Mobile shopping

The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.


Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.


Using lessons from Facebook’s data-driven, mobile-powered strategy can help improve your digital marketing performance

Baby boomer

While it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet.