Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.
The field of B2B content is crowded. Here are six ways to help you cut through the noise.
GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.
To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.
If you have employees who love working for the company and believe in your brand, you have a chance to empower them to become some of your very best brand ambassadors.
Have you considered how marketing will be upended by Bitcoin technology?
"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.
Sprint, Pizza Hut and SeaWorld are putting money into school advertising and seeing results.
The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.
In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.
As you put together your brand’s 2017 social media plan, it’s easy to feel intimidated by an overwhelming number of choices matched with very limited resources. The trick is to simplify your process.
The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.
Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.
Using lessons from Facebook’s data-driven, mobile-powered strategy can help improve your digital marketing performance
While it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet.