SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Data is the air that marketers breathe, yet it’s not always clear how to approach it.

9 lessons in content marketing

Tips and takeaways for producing meaningful content from this year's Content Marketing World.

Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.


If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.


The ad-tech industry is experiencing two distinct and opposing trends.

Medical record

All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.

One against all

This article outlines six strategies that effectively grow your social media followers.

US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.

Retailers can use these proven ways to market their products in China and capitalize on the strong demand for American products:

Retailers: It’s vital that your website serves as an enabler of, and not a barrier to, sales growth


Trust is key to facilitating a business transition or pivot.

Clever case studies

The founder of an influencer marketing agency offers advice on starting your own business.

Connected technology

The shift to increased reliance on voice over the past year is perhaps the biggest change for marketers since the advent of the smartphone.

Shopping mall

Brand awareness is a vital strategy for reaching prospects and driving leads.

Typing on laptop

New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.

Influencer marketing agencies aren't going anywhere

The growing prominence of digital influencers in social media marketing has left some worrying: are agencies getting cut out of the influencer marketing boom?