SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Digital marketing continues to soar - so what can we expect next?


Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.

Shopping bag

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Instagram and AI are among the hot topics being discussed at industry events this month.


Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.

Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.


Is your business making these common data analysis mistakes?


How marketers can form effective partnerships with social influencers who have large followings.

Influencer collaboration

Take influencer marketing up a notch by co-creating products.

Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.


Is it really a good idea to create multiple Facebook pages for different locations of your brand?

Amazon, AI and customer experience: Tech trends from 2017

From Amazon, to AI, to customer experience, read about the trends from 2017.


Here are the questions to answer before starting a content marketing project.

School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.