SmartBrief Originals Insights, analysis and best practices.
Baker Botts' McArdle talks evolution of LNG contracts

Hamish McArdle, partner at Baker Botts LLP, shares his insights on the evolution of the LNG market.

The Editor's Choice Content Award celebrates educator-written content. Meet the winners.


By asking questions beginning with "why?" you will uncover the thinking that led to the problem.

Walmart, Kroger partner to create global blockchain

Conagra, parent of packaged food brands including Healthy Choice and Marie Callender’s, signed a $10.9 billion deal this week to buy Pinnacle Foods.

How can brands tap messaging popularity to improve customer service?


Confidence is more than just a mindset -- it takes form and is strengthened by our actions.

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Focus on flavor is key in marketing plant-forward food to diners

As Americans increasingly seek out meals that are made without meat or use it in a supporting role to plant products, it’s important for foodservice operators to understand how to market these dishes in a way that resonates with consumers.

Calls for increased equality and inclusivity in the advertising industry have picked up momentum in recent years.

The future of food is up to chefs

It's up to chefs to shape the future of food by using flavor to drive diners toward healthy and sustainable diets, author Michael Ruhlman said at the Culinary Institute of America's Menus of Change conference.

Last week's question: What has your experience been when working on a cross-functional team?

Struggle to kick a bad habit? The skill of motivation is being able to identify, shift and reflect on the reasons for your motivation.

Baker Hughes shifts focus of oilfield technology center in Oklahoma City

Baker Hughes establishes innovation center to launch startups to serve oilfield industry

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Best practices

Leaders know a good culture matters, but they're struggling to build those cultures.