How effectively does your team communicate using new electronic channels? - SmartBrief

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How effectively does your team communicate using new electronic channels?

1 min read

Leadership

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Last week, we asked: How effectively does your team communicate using new electronic channels?

  •  Very well — they’re “digitally fluent:” 31.08%
  •  Well — they could use some improvement, though: 49.85%
  • Not well — they’ve been slow to learn new channels: 14.77%
  • Poorly — we may as well be using paper: 4.31%

It’s not just the channel – it’s the content. Digital channels of communication are not only changing the way we share information – they’re also sharing the actual content we share.  Communication has gone from linear to asynchronus.  People navigate their own information flows – which aren’t always the flows you want them to follow.  For you to continue communicating effectively, you must absolutely stay on top of what it takes to communicate successfully in a digital age.  Shorter messages.  Easier navigation.  Richer media.  Don’t just change the channel – change the content you’re sending through it.

Mike Figliuolo is managing director of thoughtLEADERS and author of “One Piece of Paper: The Simple Approach to Powerful, Personal Leadership.”