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How often do you adjust your social tactics based on customer data or responses?
Which platform do you use most to engage with customers?
Have you abandoned a social network -- either personally or professionally -- in the past year?
Do you attempt to blend social media into your offline marketing efforts?
Do your believe your social media marketing efforts are more successful now than they were a year ago?
Compared with a year earlier, would you say you spend more, less or about the same amount of time using social networks as part of your job?
Do you feel comfortable sharing political opinions on social networks?
When checking out nutrition labels, what factor do you think is the most important?
Do you post to any social networks using an identity other than your legal name or your company's brand?
Does your company's WOMM strategy target specific demographics?
Do you follow your competitors on social media?
Poll: Have you visited the new 4A's blog, Straight A's?
Does your brand create video content as part of its word-of-mouth-marketing strategy?
When soliciting crowdsourced material from fans, do you post a written set of submission guidelines that detail the kinds of content you will and won't accept?
Is word-of-mouth marketing your business' only avenue for attracting new customers?