Alan Blinder, professor at Princeton University and former vice chairman of the Federal Reserve, as quoted by Bloomberg
"When trying to change behavior, seeing in the numbers that people took action is an incredible thing to accomplish."
Stephen Cassell, Cigna's vice president of global branding, on a campaign that spurred people to get preventive screenings. Read more from Advertising Age.
"Obstinacy is a fault of temperament. Stubbornness and intolerance of contradiction result from a special kind of egotism."
Carl von Clausewitz, military leader
--Mike Scher, writing for Sales and Marketing Management
"Planning my meals and snacks for the week helped me stay focused on having healthy foods available and helped me avoid take-out."
RD Toby Amidor, as quoted by US News & World Report
"While the brands have to be comfortable giving up some power to the influencer so they can speak and operate in their own style, we're seeing the benefit of true collaborations that result in long-term relationships, not one-off transactions."
Jessica Clifton, US managing director of strategic growth and development at Edelman, as quoted by Adweek
Helen Keller, writer and activist
"I believe the absolute best business decisions happen from a place of calm and long-term thinking."
Alexa von Tobel, founder of LearnVest.com, writing at Inc. online
RDN Bonnie Taub-Dix, as quoted by Today
"[E]ffective communication can mean the difference between a comfortable retirement and difficult years for a retired employee."
Davis & Co. founder Alison Davis, writing at Inc. online