"Video testimonials are a powerful way to gain the trust of your potential customers. They want social proof that it's worth it to invest in your business, and testimonials with some of your best customers are great for this."
Mike Arce, founder and CEO of Loud Rumor, writing for Business 2 Community
"California's budget reflects a different approach to the ACA, which is that it is an important source of insurance."
Gerald Kominski of the University of California at Los Angeles' Center for Health Policy Research on Covered California's big marketing budget. Read more from Kaiser Health News.
Warren Buffett, investor
"When everything else becomes less safe, Reddit becomes a new option where brands can try something new and innovate."
Andy Amendola, senior director of digital strategy and media at The Community, as quoted by MarTech Today
Mike Kappel, founder and CEO of Patriot Software, writing at Forbes
Douglas Adams, writer
"You're busy enough just keeping your company running, trying to grow and succeed or just stay alive, that you don't have the resources or the time to contemplate how to prepare for something like this."
David Callicott of GoodLight Natural Candles, discussing a possible rollback of net neutrality rules with The New York Times
"What's unique about our current environment is that new brands now have the potential to directly reach their target customers without the restraints of the wholesale channel, and therefore can scale quickly."
Matt Heiman, investor at Greylock Partners, writing at TechCrunch
"We didn't see it on our desk and no one seems to care much about hedging but somehow it's happening."
Jim Strugger, derivatives strategist at MKM Partners, as quoted by Reuters
"Your value in the marketplace depends on your ability to deliver customer service that nobody else delivers."
Grant Cardone, CEO of Cardone Acquisitions, writing for Entrepreneur