"If you can't leave your prospect with a compelling narrative, they'll remember the practical reasons to buy your product -- but not the emotional."
Aja Frost, writing for HubSpot
"Without that commitment from Speaker Ryan comparable to the commitment from Leader McConnell, this package does not have my support."
House Minority Leader Nancy Pelosi, D-Calif., quoted by The New York Times
"It's easier than ever before to conduct business and engage with customers via your phone, tablet, or other mobile device, but that doesn't mean your security procedures should be any less vigorous than on your desktop computers."
Sean Smith of Lehman College, writing at Inc. online.
Jim Wright, chairman, Tractor Supply Co.
Michael Franzese, head of fixed-income trading at MCAP, as quoted by Bloomberg Businessweek
"If just one caregiver sees this campaign and feels better able to serve their loved one, not to mention learning practical tips about how to care for themselves, we would consider that a success."
Will Kane, senior VP of marketing for Allergan in the US, on the company's "Hold on to Hope" campaign. Read more from FiercePharma.
John Cotton Dana, librarian
"Creating an outstanding B2B sales playbook means investing time and money, but consider the increase in revenue from more deals won with it, and the lost opportunities you could have won had an effective sales playbook been in place."
Brenda Stoltz, founder of Ariad Partners, writing for Business 2 Community
Treasury Secretary Steven Mnuchin, quoted by Bloomberg