Most firms are not ready to run straight TV commercials on the anniversary of the terrorist attacks, but some companies say they are opting to underwrite programs as an alternative. The Boeing Co., Nextel and Proctor & Gamble are still planning to advertise Sept. 11, but soft drink companies say they will lay low for the day.
Nielsen ratings show Lifetime earned the top mark for January's prime-time and total-day ratings, with an average of 1.975 million homes and 1.174 homes, respectively. It is the first time in five years that a general-entertainment channel finished first in both categories.
Stuart Bloomberg, co-chairman of ABC's Entertainment Television Group, resigned yesterday amid tension over dwindling prime-time ratings. The 22-year ABC veteran was responsible for planning the network's prime-time schedule. Susan Lyne, executive vice president for movies and mini-series, was tapped to replace Bloomberg.