Thanks to the venerable "Monk" and the upstart "White Collar," USA averaged 3.09 million prime-time viewers during the week that ended Nov. 22 to take the top spot among ad-supported cable networks. But ESPN, with its lineup of NFL football, reigned supreme in the advertiser-coveted demographic groups of adults 25-to-54, 18-to-49 and 18-to-34.
Stars of USA's "Monk" will join with Bayer Aspirin on a 30-second, public service announcement about the importance of living a heart-healthy lifestyle. The spots, which begin running Friday, honor Stanley Kamel, the former "Monk" actor who died of heart disease in 2008.
USA Network won its fourth straight prime-time ratings race of the year by amassing an average of 3.15 million viewers during the week ended Feb. 1, according to Nielsen data. The network -- with fresh episodes of "Monk," "Burn Notice" and "Psych" -- had eight of the top 10 programs on ad-supported cable during that week.
NBC has announced an aggressive 52-week slate of prime-time programming, and cable will be a big part of it. The network, which, like USA, is part of NBC Universal, will repurpose episodes of USA's "Monk" and "Nashville Star" in the summer of 2009.