Americans will spend nearly $2.4 million on Halloween candy this year, and chocolate ranks as the favorite for 72%, according to the NCA. Candy corn came in a distant second at 12%, and gummies, chewy and hard candy, lollipops, licorice, gum and mints all combined for only 16%. Seventy-four percent of households plan to hand out candy this year, of which 72% say they will give two or three pieces per trick-or-treater, this article says.
In an NCA survey, chocolate was the most popular Halloween candy, with 72% naming it a top choice, followed by candy corn, at 12%. Also in the survey, 81% of parents said they dipped into the trick-or-treat stashes collected by their children.
Nestle is promoting its Wonka brand for Halloween with a campaign that includes a social gaming experience, two sweepstakes and a candy exchange allowing trick-or-treaters to trade in candy they don't want for Wonka candy. Prizes for the sweepstakes are a $10,000 home entertainment package, or a trip for four to Los Angeles for the Dream Halloween fundraiser.
Trick-or-treaters ringing the bell at the governor's mansion in Indianapolis will receive treats from Indiana companies including Schimpff's Confectionery, DeBrand Fine Chocolates and Zachary Confections. Gov. Mitch Daniels and his staff will wear Peter Pan costumes for the annual Halloween event.
More than half of Americans will offer traditional chocolate candies to trick-or-treaters this year. According to NCA's 2009 Halloween Survey, hard candy and lollipops, chewy and gummy candies, gum, and caramel treats also are in the Top 5 treats this year.