The FCC is is considering implementing a mathematical formula to measure the diversity of media ownership in local TV markets. FCC Chairman Michael Powell backs the plan, but there is no guarantee that he will prevail.
Marketers must refocus to reach college-age adults and their $210 billion in annual spending power, a Harris Interactive/Alloy 360 poll shows. College students spend more time online than watching television and are more interested in products that emphasize affordability, the poll indicates.
Discovery Channel VP of new media Clint Stinchcomb says HD Network is set to launch on 25 to 30 systems in the next few weeks. The network will feature more than 300 hours of programming this year, Stinchcomb says.
Whereas wireless connectivity often is thought of as a competing technology to cable broadband, new ventures such as those offered by Cometa Networks and others are seeking partnerships with cable companies to create a value-added extension of cable services.