Some major retailers have begun stocking increasingly popular "As Seen on TV" products. Consumers buy more than $14 billion worth of TV merchandise annually, according to the Electronic Retailing Association.
TBS CRO Jack Wakshlag says cable is nearing parity with the broadcast networks and that reality programs haven't stopped cable's rise. TNT was the clear ratings leader in the first quarter of 2003, averaging a 1.6 rating, data show.
MTV is mixing in coverage of the war in Iraq with its usual slate of music videos and has seen ratings rise as a result. Separately, the company has launched MTV China, which offers music TV in China's southern province of Guangdong.
The rollout of Nielsen Media Research's people meter over the next three years could result increase advertising revenue for cable operators and local broadcasters by making audience measurements more accurate. Nielsen plans to deploy the devices in the top 10 U.S. TV markets over the next three years.
HBO Films has tapped Penny Wolf and Rosa Bosch to lead its international sales arm, HBO Films London. The move is part of an effort to capitalize on the network's growing reputation among top theatrical talent.