HBO Films has tapped Penny Wolf and Rosa Bosch to lead its international sales arm, HBO Films London. The move is part of an effort to capitalize on the network's growing reputation among top theatrical talent.
Some major retailers have begun stocking increasingly popular "As Seen on TV" products. Consumers buy more than $14 billion worth of TV merchandise annually, according to the Electronic Retailing Association.
MTV is mixing in coverage of the war in Iraq with its usual slate of music videos and has seen ratings rise as a result. Separately, the company has launched MTV China, which offers music TV in China's southern province of Guangdong.
TBS CRO Jack Wakshlag says cable is nearing parity with the broadcast networks and that reality programs haven't stopped cable's rise. TNT was the clear ratings leader in the first quarter of 2003, averaging a 1.6 rating, data show.
DirecTV agreed to keep ABC Family on its roster, the companies announced yesterday. DirecTV earlier had threatened to stop carrying the network over what it alleged amounted to a 35% increase in carriage rights.