TNN, which is reshaping itself as a men's network, will change its name to Spike TV in June, the network said. The move is part of an effort to distance itself from its association with what once was country-music channel The Nashville Network.
Digital products and services are defined in different ways by companies, and finding a common language could help clear up some misunderstandings. "If we all agreed on what the product is, it would be a step forward," CTAM President and COO Char Beales said.
An upcoming General Motors ad slated to air on Univision and Telemundo features the company's North American president speaking Spanish. The monthlong campaign is part of the company's effort to increase its Hispanic market share.
WorldCom has begun a TV, print and interactive advertising campaign to alert consumers that it is rebranding itself as MCI. The company believes the MCI name is stronger than WorldCom, which has been tainted by the company's accounting scandal.