Vivendi Vice Chairman Edgar Bronfman Jr. has joined a management-led buyout of the conglomerate's music division, according to people close to the situation. Separately, Barry Diller's USA Interactive has asked a judge to force Vivendi to make $620 million in tax payments it allegedly owes USAI.
WorldCom has begun a TV, print and interactive advertising campaign to alert consumers that it is rebranding itself as MCI. The company believes the MCI name is stronger than WorldCom, which has been tainted by the company's accounting scandal.
An upcoming General Motors ad slated to air on Univision and Telemundo features the company's North American president speaking Spanish. The monthlong campaign is part of the company's effort to increase its Hispanic market share.
TNN, which is reshaping itself as a men's network, will change its name to Spike TV in June, the network said. The move is part of an effort to distance itself from its association with what once was country-music channel The Nashville Network.