An upcoming General Motors ad slated to air on Univision and Telemundo features the company's North American president speaking Spanish. The monthlong campaign is part of the company's effort to increase its Hispanic market share.
TNN, which is reshaping itself as a men's network, will change its name to Spike TV in June, the network said. The move is part of an effort to distance itself from its association with what once was country-music channel The Nashville Network.
Vivendi Vice Chairman Edgar Bronfman Jr. has joined a management-led buyout of the conglomerate's music division, according to people close to the situation. Separately, Barry Diller's USA Interactive has asked a judge to force Vivendi to make $620 million in tax payments it allegedly owes USAI.
Digital products and services are defined in different ways by companies, and finding a common language could help clear up some misunderstandings. "If we all agreed on what the product is, it would be a step forward," CTAM President and COO Char Beales said.