For the 2005 release "The Green Hornet," Miramax is seeking more than $35 million for an automotive product placement deal. "It has to be a cool car. Minivans need not apply," said Lori Sale, EVP of worldwide promotions.
Broadcast networks' upfront take could reach $9.3 billion when all is said and done, compared with $8.1 billion last spring. The strong broadcast market has carried over to cable, which is surging in its own upfront and could top last year's take by a billion dollars.
Polls show that the public's trust in the media has continued to fall steadily since 1989. Confidence has been eroded by a series of reporting scandals, most recently The New York Times' admission that one of its reporters fabricated and plagiarized stories.
A review of the company's accounting methods led Adelphia to reduce its reported number of digital cable subscribers by 30%. "It's a move toward a more conservative set of accounting practices," a spokesman said.