TNS Media Intelligence/CMR reported that network cable ad spending rose 18% in the first quarter of 2003. Total media ad spending rose 4.9%.
Ad spending across all media rose 6.1% to $128.3 billion in 2003, according to TNS Media Intelligence/CMR. Internet ads (up 15.7%) and cable TV (up 15.6%) were some of the big winners for the year, data show.
CNN will add former NBC weekend anchor Soledad O'Brien to its weekday morning news slot. CNN hopes the move will improve ratings in the competitive morning news slot.
HGTV is scheduled to launch a TV and Internet marketing campaign on Monday dubbed "You Should See What's on HGTV." Donor, a Detroit-based ad shop, is handling the account.
The FCC reported a 26% increase in switched access lines controlled by competitive carriers from last year, representing a 13% market share of the total wireline market.
Television ad spending rose $76.1 million in the third week of the war in Iraq compared with the same period last year, according to data from CMR/TNS Media.