MapQuest search results will now feature Google's AdWords links. Users will see links to complementary services such as restaurants when they enter a mapping query.
Integrated marketing campaigns are becoming ever more sophisticated. A growing number of campaigns air on multiple media, using several agencies.
The premiere of Lifetime magazine thus far has sold more than 340,000 copies on newsstands and has registered 200,000 subscription orders, Hearst Magazines reports.
The Atlas GRP and Reach Forecaster's predictions correlated with campaign reach, indicating that the tool is highly effective in measuring R&F.
Advertising Age offers a directory and information about the top 100 marketing companies.
Time Warner Cable has signed up 20,000 customers for HD service in New York City, or 4% of its digital subscribers. While consumers aren't buying many HD sets, they are showing a good deal of interest, retailers say.