MapQuest search results will now feature Google's AdWords links. Users will see links to complementary services such as restaurants when they enter a mapping query.
Integrated marketing campaigns are becoming ever more sophisticated. A growing number of campaigns air on multiple media, using several agencies.
The Atlas GRP and Reach Forecaster's predictions correlated with campaign reach, indicating that the tool is highly effective in measuring R&F.
The premiere of Lifetime magazine thus far has sold more than 340,000 copies on newsstands and has registered 200,000 subscription orders, Hearst Magazines reports.
TV stations generated about $72 million in online ad revenue in 2002, according to a survey to be released this week by research firm Borrell Associates. About 25% of the stations surveyed said they used the Internet to lure new-to-TV advertisers.
Advertising Age offers a directory and information about the top 100 marketing companies.