Universal Studios will take over all the ad space on the Yahoo! Web site for 24 hours to advertise its new movie "The Hulk." Universal is the first movie studio to purchase all the advertising on the page.
FX has pre-bought the basic cable rights to upcoming theatricals "Iron Man" and "The Incredible Hulk" from Marvel Studios. "Iron Man," starring Robert Downey Jr. and Samuel L. Jackson, hits theaters May 2, while "The Incredible Hulk," which stars Edward Norton in the title role, opens June 13.
The Wall Street Journal Online and other companies will begin sending ads to users based on their interests, which are determined by monitoring what users click. This method is in reaction to the current trend of large and intrusive Internet ads, industry insiders say.
Sports leagues, especially Major League Baseball, are employing geolocation software as it sells Internet broadcats of live games. RealNetworks also has used the technology extensively to determine whether Internet users are eligible to buy music from its MusicNet and Rhapsody sites.
WPP Group improved its offer this weekend for Cordiant Communications Group in its bidding war with Publicis Groupe. WPP is now offering more than $410.4 million to Cordiant debtholders, people familiar with the matter said.