US chemical firms need effective federal regulations to address the current "trust issue among consumers around the safety of chemicals in household products," said SC Johnson's Kelly Semrau. SC Johnson is also taking action by expanding its ingredient-disclosure program to include product-specific fragrance disclosure. "The next step for us is providing consumers with product-specific fragrance information for other SC Johnson brands," Semrau noted.
An online reality show that tracks the adventures of moms Jennifer Pate and Barb Machen is being sponsored by Kraft Foods and S.C. Johnson. The episodes are four to five minutes long and start with brief ads for Kraft or S.C. Johnson products.
The Discovery Channel is airing "The Boys of Company H," a documentary about the United States Marine Corps' 5th Division at the Battle of Iwo Jima. The HD documentary was produced by New Dominion Pictures.
The Senate Commerce, Science and Transportation Committee yesterday adopted a bill that would restore the 35% cap on the percentage of households one company can serve, as well as the ban on a single company owning TV stations, radio stations and newspapers in the same city.
An investment group led by Warren Buffett and Legg Mason's Bill Miller has converted the debt it held in Level 3 Communications to a 28% stake in the company. The move is a strong show of support for Level 3, which nearly was declared insolvent in 2002.