US chemical firms need effective federal regulations to address the current "trust issue among consumers around the safety of chemicals in household products," said SC Johnson's Kelly Semrau. SC Johnson is also taking action by expanding its ingredient-disclosure program to include product-specific fragrance disclosure. "The next step for us is providing consumers with product-specific fragrance information for other SC Johnson brands," Semrau noted.
Even though the use of Ellen DeGeneres and a new marketing campaign strategy hasn't prevented J.C. Penney from suffering a first-quarter loss of $163 million -- a reverse from the $64 million in net income reported in the year-earlier period -- CEO Ron Johnson says the "transformation is ahead of schedule" and will exhort his agency Brand Advisors to do the hard retail-selling work of explaining the chain's differentiation between everyday prices, monthlong values and best prices, and wean customers from popular coupon campaigns.
An online reality show that tracks the adventures of moms Jennifer Pate and Barb Machen is being sponsored by Kraft Foods and S.C. Johnson. The episodes are four to five minutes long and start with brief ads for Kraft or S.C. Johnson products.
The Discovery Channel is airing "The Boys of Company H," a documentary about the United States Marine Corps' 5th Division at the Battle of Iwo Jima. The HD documentary was produced by New Dominion Pictures.
The Senate Commerce, Science and Transportation Committee yesterday adopted a bill that would restore the 35% cap on the percentage of households one company can serve, as well as the ban on a single company owning TV stations, radio stations and newspapers in the same city.