FX President John Landgraf says the network loses as much as 40% of ad-sales revenue on top series due to delayed watching that comes after the three-day window included in ad deals. To combat that, FX is promoting its new, ad-supported FXNow service, which offers on-demand content to authenticated pay-TV customers. FXNow "will allow us to begin rebuilding our advertising business," Landgraf says.
DirecTV tallied more total subscribers than EchoStar at the end of 2003, although EchoStar increased its total share of the satellite market slightly, a report says. DirecTV's deal to carry the NFL Sunday Ticket package played a major role in the satcaster's strong subscriber growth in the last two quarters, data show.
EchoStar had reason for optimism last week after it settled a carriage dispute with Viacom, but the satcaster's future still looks fuzzy, analysts say. For one, it faces a big challenge from DirecTV, whose partnership with News Corp. gives it an edge when it comes to content. EchoStar reportedly is in talks with SES Global, the largest global satellite operator, about a deal to expand its reach into overseas markets.
The demonstrators yesterday marched in front of a hotel in Washington, where Echostar CEO Charlie Ergen was staying. The protest is over the satcaster's refusal to carry The Word Network, an urban ministry channel. Ergen says Echostar has no room for Word on its programming slate, adding that DirecTV already carries the channel.