Ad-supported basic cable is set to beat broadcast in audience share for the second year in a row, a preliminary analysis of Nielsen data suggests. Cable appears to be topping broadcast in the younger demographics advertisers covet.
Vivendi Universal's Trio may fall from the satcaster's grace unless the two sides reach a contract agreement, DirecTV said yesterday. Trio has created a Web site, www.savetrio.com, for outraged viewers to petition the satcaster.
The number of new high-speed subscribers to Time Warner Cable's service dropped 35% compared with first-quarter numbers. Analysts believe the decline can be attributed to seasonality, economic factors -- including the war -- and competition for attractive DSL packages.
Liberty Media's John Malone is exlporing the possibility of placing a bid for satcaster DirecTV. Malone's indecision about the move has strained his relationship with News Corp. Chairman Rupert Murdoch, who also is considering a bid, some people close to the situation say.