Sinclair Broadcast Group believes the platform's future ad success hinges on its ability to use so-called addressable ads, and it has started making access to such technology a provision in its retransmission-consent agreements, according to CEO David Smith. The NAB is exploring "the pros and cons of microtargeting" to determine if it should become a priority.
Shock jock Howard Stern could be back on broadcast radio next year, via a potential deal with a top syndicator such as Talk Radio Network or Dial-Global, according to Bay Area media pundit Rich Lieberman. Stern, whose $500 million deal with Sirius is almost up, has tired of "the novelty of satellite radio," Lieberman says.
Internet travel sites have become the largest category of online spending among Hispanics, according to a report by comScore. The trend represents an opportunity for marketers to influence brand preferences.
Bertelsmann reportedly has told upstart music network Fuse that a planned anti-MTV billboard for Times Square was "too tacky." Some insiders have said Bertelsmann may have refused to allow the ad because it owns a large music company, BMG.
Hispanic-themed entertainment is making a splash in the mainstream media, with new shows and characters gaining popularity on TV. The youth demographic in particular is hot for the market, as 20% of Generation Y is thought to be Hispanic.