Sinclair Broadcast Group believes the platform's future ad success hinges on its ability to use so-called addressable ads, and it has started making access to such technology a provision in its retransmission-consent agreements, according to CEO David Smith. The NAB is exploring "the pros and cons of microtargeting" to determine if it should become a priority.
Shock jock Howard Stern could be back on broadcast radio next year, via a potential deal with a top syndicator such as Talk Radio Network or Dial-Global, according to Bay Area media pundit Rich Lieberman. Stern, whose $500 million deal with Sirius is almost up, has tired of "the novelty of satellite radio," Lieberman says.
Bertelsmann reportedly has told upstart music network Fuse that a planned anti-MTV billboard for Times Square was "too tacky." Some insiders have said Bertelsmann may have refused to allow the ad because it owns a large music company, BMG.
Hispanic-themed entertainment is making a splash in the mainstream media, with new shows and characters gaining popularity on TV. The youth demographic in particular is hot for the market, as 20% of Generation Y is thought to be Hispanic.
Internet travel sites have become the largest category of online spending among Hispanics, according to a report by comScore. The trend represents an opportunity for marketers to influence brand preferences.