Microsoft's MSN is shifting its online media buying business from Avenue A/Razorfish to Interpublic Group's Universal McCann, which is under the same holding company umbrella as MSN's creative shop McCann-Erickson. In an SEC filing, MSN indicated that the move is being done to consolidate accounts and not because of poor performance.
The top 100 marketers spent $74.2 billion in 2002, up 7.1% from the previous year, according to Ad Age's 17th annual Global Marketing report. Procter & Gamble was the biggest spender, followed by Unilever and General Motors, the report said.
Interpublic Group of Companies, owner of ad agencies Deutsch and McCann-Erickson, has named Christopher J. Coughlin as its new chief operating officer. Coughlin was the chief financial officer of Pharmacia but has never worked in an ad agency.
McCann-Erickson has announced the launch of a new division, TAG, aimed to research and market to the 18-24 demographic. The division will be headed up by Lori Senecal, New York EVP and director of account management, and Craig Markus, SVP and group creative director.