Increased broadband deployment could provide new opportunities for advertisers, especially in the 18-34 demographic so desired by advertisers. Moreover, broadband could breathe new life into the 30-second spot, which has been threatened by the popularity of DVRs, by allowing advertisers to run complete commercials on the Web.
Comcast yesterday announced it is launching a hostile $66 billion bid for the Walt Disney Co. In a letter to Michael Eisner, Comcast CEO Brian Roberts said the deal would create a "premier entertainment and communications company," but he added it was "unfortunate" Eisner was unwilling to enter into discussions on the matter.
America Online Latin America -- which provides Internet service and content in Brazil, Argentina, Mexico and Puerto Rico -- continues to suffer, losing more than half its members last year. It also posted a net loss for the fourth quarter of 2003, partly because of a drop in ad revenues.
The German city of Munich is facing growing problems in its ambitious effort to convert the local government's computer system from Windows-based to open-source Linux. Problems include the city council raising concerns about the cost of training employees in the new system, but Linux officials say they are confident it will all work out.