FX has ordered 15 new episodes of cop drama "The Shield." Although overall ratings have been down, men ages 18-49 continue to watch, and FX executives reportedly are still high on the award-winning show.
FX's "The Shield" garnered four nominations for the National Association for Multi-ethnicity in Communications' 13th annual Vision Awards. Showtime was the network collecting the most nominations, with nine.
In what is being heralded as the most lucrative contract in the history of cable television, Fox and FX have signed "The Shield" creator/executive producer Shawn Ryan to a two-year, $200,000 per episode deal.
FX has said the controversial cop show has 11 new sponsors, reversing the trend of advertiser defection that plagued the show after its March 12 debut. "The Shield" is the fifth-highest-rated show on cable, a report says.
FX's controversial police series "The Shield" has lost two more advertisers from its time spot to bring its total number of dropped sponsors to four. On Tuesday, Tricon Global Restaurants, the parent company of Kentucky Fried Chicken and Taco Bell, pulled its spots, while Burger King left last week after the first four episodes, citing problems with content.
The March 12 premiere of FX's "The Shield" boosted the network to the No. 7 spot for the week, Nielsen data show. "The Shield" was the highest-rated series premiere in basic cable history, FX said. Lifetime came out on top overall for the week.