Although Fox News Channel regularly beats CNN in the ratings, Fox News only commands 75% to 80% of what CNN gets for ad rates, media buyers say. Reasons for this include the upfront market, where Fox News sold its ads for low prices during its early years, and its perception as a news source. "The Fox News Channel is not perceived as pure news, because it really is no different than talk radio," said Jon Mandel, co-CEO of Mediacom U.S.

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