The new Coca-Cola supersign, set to be unveiled in New York City's Times Square on July 1, will be a 30-ton, $6.5 million display featuring the first interactive high-definition advertising sculpture, according to Coke. The sign, which celebrates the centennial of Coke's New York bottling plant and the release of the new midcalorie C2 brand, will show a three-minute documentary on the history of Times Square at the top of every hour.

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