Fallon has been named creative agency of record for fast-food chain Arby's following a review, replacing incumbent Crispin Porter + Bogusky, which did not participate. "In our business momentum is everything, and with [Chief Creative Officer] Jeff Kling at the helm creatively and the core team in place here we've been able to add several great brands to our roster recently," said Fallon Chief Marketing Officer John King.
Mazda has picked WPP to handle its North American creative account, after a review. The winner, which bested an Omnicom group helmed by DDB, plans to build a special unit for the business. The longtime incumbent for the account was independent Doner, Southfield, Mich., which created its "Zoom zoom zoom" tagline. Mazda reportedly spent $152 million on U.S. measured media in 2009.
Pizza Hut, after viewing presentations this week by longtime creative incumbent Omnicom Group's BBDO, and also by WPP Group's Ogilvy & Mather, reportedly will stick with BBDO, which has held the account since 1987.
Led by Betsy Frank, EVP of research and planning for MTV Networks, Viacom's cable networks are preparing a plan to have Nielsen Media Research change the way it defines primetime. The plan would expand cable's primetime hours from 6 p.m. to midnight.