Fallon has been named creative agency of record for fast-food chain Arby's following a review, replacing incumbent Crispin Porter + Bogusky, which did not participate. "In our business momentum is everything, and with [Chief Creative Officer] Jeff Kling at the helm creatively and the core team in place here we've been able to add several great brands to our roster recently," said Fallon Chief Marketing Officer John King.
Pizza Hut, after viewing presentations this week by longtime creative incumbent Omnicom Group's BBDO, and also by WPP Group's Ogilvy & Mather, reportedly will stick with BBDO, which has held the account since 1987.
MindShare, New York, has won Six Flags' estimated $75 million national media buying account, following a review. The WPP Group shop takes over from the incumbent, independent Doner, which in a separate, ongoing review is also vying for Six Flags' creative account.
Led by Betsy Frank, EVP of research and planning for MTV Networks, Viacom's cable networks are preparing a plan to have Nielsen Media Research change the way it defines primetime. The plan would expand cable's primetime hours from 6 p.m. to midnight.