Pizza Hut, after viewing presentations this week by longtime creative incumbent Omnicom Group's BBDO, and also by WPP Group's Ogilvy & Mather, reportedly will stick with BBDO, which has held the account since 1987.
Led by Betsy Frank, EVP of research and planning for MTV Networks, Viacom's cable networks are preparing a plan to have Nielsen Media Research change the way it defines primetime. The plan would expand cable's primetime hours from 6 p.m. to midnight.
The weeks preceeding Labor Day now rank second only to Christmas in terms of importance to retailers, and Kmart has started a cross-promotion campaign featuring actors from the WB network wearing Kmart clothes. The campaign also marks the national rollout of Kmart's Thalia line.
Consumer products giant Procter & Gamble is on the forefront of online marketing, effectively using such Internet tools as interactivity and better measurement. The CPG sector has perhaps had a reputation for not being on the cutting edge in online marketing, but P&G proves Internet ads can be very effective in that area, writes columnist Rebecca Weeks.