Network Creative Group is creating a new network, BlueHighways TV, that will focus on American life, heritage and folklore. NCG chief Stan Hitchcock said in a prepared statement that BlueHighways TV "is like a family neighborhood picnic from all over the country.
Spanish-language television channel TeleFutura, which is owned by Univision, gave competitor Telemundo a run for its money in the second quarter, capturing the No. 2 spot in early morning and daytime among Hispanics 18-49. However, media buyers are not immediately jumping on TeleFutura's bandwagon because they need evidence of a strong primetime showing.
TV usage among men ages 18-34 fell 6% in the first quarter of 2004 and just 1% in the first five weeks of the second quarter, compared with an 8% decline in the final quarter of 2003, Nielsen Media Research data show. Nielsen, which last fall said young men were leaving TV for other forms of media, suggested it was possible that TV programming once again has become interesting to the demographic.