Fox Sports will kick off the new season of Germany's Bundesliga soccer league tonight by streaming the first match live on its U.S. YouTube channel. Also, the match will mark the kickoff of Fox Sports' rights to air the entire season on Fox Sports 1, Fox Sports 2 and Fox Soccer Plus. The YouTube showing will be available to all users in the U.S., whether or not they are pay-TV customers.
Media buyers are concerned that the buzz surrounding this year's Olympic Games had more to do with Greece's security problems than with the games themselves. As the Aug. 13 kickoff date looms larger, media buyers say there may not have been enough positive marketing buzz built up.
The Cartoon Network next spring is expected to unveil a block of original programming aimed at the preschool market. The block, which goes against similar programming by PBS, Playhouse Disney and a still-unnamed Comcast network in the works, reportedly will be "fun, funny and fearless" rather than purely educational.
Although Comcast's bid for the Walt Disney Co. failed, Brian L. Roberts says it was not crucial to the company's future. Roberts acknowledges that the MSO will have to beef up its original content offerings, most likely through acquisitions.
Liberty Media, which owns 50% of Discovery Communications, is downplaying rumors that it may try to purchase the remaining half it doesn't already own. Although Liberty says it would be happy to own more of DCI, it seems unlikely that Cox, which owns 24.5%, will sell.