Media buyers are concerned that the buzz surrounding this year's Olympic Games had more to do with Greece's security problems than with the games themselves. As the Aug. 13 kickoff date looms larger, media buyers say there may not have been enough positive marketing buzz built up.
Although Comcast's bid for the Walt Disney Co. failed, Brian L. Roberts says it was not crucial to the company's future. Roberts acknowledges that the MSO will have to beef up its original content offerings, most likely through acquisitions.
The Cartoon Network next spring is expected to unveil a block of original programming aimed at the preschool market. The block, which goes against similar programming by PBS, Playhouse Disney and a still-unnamed Comcast network in the works, reportedly will be "fun, funny and fearless" rather than purely educational.
SBC Communications has put into motion a program to increase the upload speeds of its basic DSL Express from 128 kb/s to 384 kb/s and its premium DSL Pro from 384 kb/s to 512 kb/s. "Over the last year or two, you've been seeing a flurry of new gadgets and cameras, all of which customers are using to upload pictures and content," an SBC spokeswoman said. "We increased our speeds in order to continue to provide our customers with one of the best broadband services available."
Liberty Media, which owns 50% of Discovery Communications, is downplaying rumors that it may try to purchase the remaining half it doesn't already own. Although Liberty says it would be happy to own more of DCI, it seems unlikely that Cox, which owns 24.5%, will sell.