For the first time since it launched, 15 years ago, Turner Broadcasting's Boomerang network will offer original programming. The 450 half-hours of content will include new episodes featuring stalwart characters Bugs Bunny and Scooby Doo from sibling Warner Bros. The new programming is slated for all of Boomerang's global channels and some Cartoon Network international markets, as well as potentially Cartoon Network's U.S. market.
Turner Broadcasting System has bought Stockholm-based Millennium Media Group. The combined company will include channels such as Star!, Showtime, Silver, Silver HD, TV7 and a suite of Turner networks such as CNN, Turner Classic Movies, Cartoon Network and Boomerang.
Gospel Music Channel has hired Leslie Chesloff as executive vice president of programming, a position in which she will oversee scheduling, acquisitions, original content and on-air promotion. Chesloff joins GMC after stints at Ion Media Networks and Lifetime Entertainment Services.
Consumer brands appearing in TV shows are an increasingly common advertisement phenomenon, but now some marketers are taking that one step further by slipping brands into shows' on-air promotion spots. For TV network marketing executives it's about the mix of promoting a show while at the same time raising ad revenues.