12/22/2004

Bands with obsessively loyal followings like the Rolling Stones, the Grateful Dead, the Dave Matthews Band, Metallica -- and others -- use the Charlottesville-based e-commerce company to promote their fan clubs, sell music and memorabilia and even sell concert tickets directly to fans. The business plan, say company executives, creates a more intimate experience for fans, and eliminates record company branding from the mix.

Full Story:
iMedia Connection

Related Summaries