TBWA\Chiat\Day N.Y.'s first work for Travelers highlights the care the insurance company has for its customers with three emotional TV spots. "The convention in the insurance category is to use humor to gain awareness. ... Travelers is a company that truly cares about its customers, so we tried to frame that feeling," said TBWA\Chiat\Day N.Y. CEO Rob Schwartz.
Nissan and TBWA\Chiat\Day have resurrected Bobblehead Bret Michaels due to popular demand from Twitter and Facebook users. The doll stars with the former Poison frontman in five spots that see him venture from the dashboard into new surroundings like a Nissan dealership and a green room.
Miller Lite's latest ad celebrates group activities such as softball, bowling and backyard barbecues. TBWA\Chiat\Day L.A. created the 60-second spot, called "Wonderful World," which also features some advanced camera and video techniques.
Absolut vodka and agency TBWA/Chiat/Day tapped director Spike Jonze to create a branded short -- minus the branding -- to premiere at Sundance. The film, "I'm Here," follows an android who falls in love; the brand associations are attached through other marketing efforts around the film. "This is an emotional expression of the brand," Absolut's Anna Malmhake says. "None of us could see what a shot of the vodka would have added."
Interpublic Group's McCann Erickson has won the ad account for Pfizer's and Eisai's Alzheimer's drug Aricept. Omnicom Group's TBWA\Chiat\Day had handled creative duties since 1996, but chose not to defend the account.