Charles E. Scripps, chairman of media company E.W. Scripps Co. from 1953 until 1994, died Saturday at the age of 87. Scripps' tenure as chairman of the company, founded by his grandfather in 1878, spanned its expansion into broadcast television, cable TV systems and networks and online media.
A Yankee Group forecast predicts advertising in video games will total near $800 million by 2009, and Mitch Davis, CEO of in-game ad network Massive expects the U.S. figure to top $1 billion by 2010. As viewers tune out of traditional media outlets, video games remain a reliable way to reach the coveted demographic of men aged 18 to 34.
President George W. Bush yesterday suggested that he might support more stringent indecency regulations for cable and satellite TV. "I think there ought to be a standard," Bush said. "I don't mind standards being set out for people to judge the content of a show to help parents make right decisions."
E.W. Scripps President and CEO Kenneth W. Lowe said he expects double digit increases in Scripps' cost per thousand numbers at this year's upfront. Scripps' profits jumped more than 30% in the first quarter, fueled mainly by strong upfront performances by its networks.
E.W. Scripps has agreed to a merger with Summit America Television, which owns 30% Shop At Home Network, for $184 million. The move is part of Scripps' strategy to beef up its presence in the TV retailing sector.