Looking to expand its connection with marketers in the digital and mobile spaces, The Weather Channel has built a private ad-sales network that serves up inventory exclusively for TWC and is separate from all other online content publishers. "The whole reason we're doing this is it increases the size of our relationship with our advertising customers," said Michael Kelly, The Weather Channel's chief executive officer.
Bids for The Weather Channel will be closed today, and parent company Landmark Communications will begin the process of sorting through the interested parties, according to this article. Those in the hunt are believed to include NBC Universal, CBS and Time Warner.
Sprint's recent deal to let Time Warner Cable resell its wireless service has some wondering whether the pact will dilute the Sprint brand. Sprint says it sees a lot of potential in the partnership and calls it "a logical marriage between wireless and cable."
The number of new high-speed subscribers to Time Warner Cable's service dropped 35% compared with first-quarter numbers. Analysts believe the decline can be attributed to seasonality, economic factors -- including the war -- and competition for attractive DSL packages.