Chicago agency Cramer-Krasselt is launching five new humorous TV spots advertising low-cost carrier AirTran Airways. The ads will appear in cities served by AirTran, including Atlanta, Baltimore and Dallas.
Constellation Brands has awarded Cramer-Krasselt with the accounts for Pacifico beer and Casa Noble tequila without undergoing a review. "It's a fantastic win for C-K. We owe it to our effective and award-winning Corona Extra and premium spirits teams, and to our work and experience outside the category with clients ranging from Porsche to Heinz, Edward Jones and Vitamix," said Karen Seamen, Cramer-Krasselt's president and chief operating officer.
Incumbent Cramer-Krasselt of Chicago has emerged the victor for Porsche's creative account after a nearly six-month review. Other finalists vying for the work were independents Droga5 and Olson, MDC Partners' Crispin Porter + Bogusky and Cheil-owned McKinney.
Hilton Worldwide is tapping Chicago-based Cramer-Krasselt as its new ad agency, leaving behind WPP's Y&R. Hilton had been seeking ideas from other agencies since last March. The setback is the latest for Y&R, which earlier lost 7Up and MetLife.
A campaign by Cramer-Krasselt for Sealy Corp. uses humor to target sleep-deprived consumers with the promise of "a better six." The number refers to a study from the National Sleep Foundation that found that most Americans get on average fewer than seven hours of sleep per night on weeknights.
Omnicom Group's Martin/Williams beat out Cramer-Krasselt and Publicis Groupe's Saatchi & Saatchi for Payless ShoeSource's $60 million account, including media planning for their U.S. broadcast advertising. The win is based on back-to-school campaign ideas presented in a review.