Chicago agency Cramer-Krasselt is launching five new humorous TV spots advertising low-cost carrier AirTran Airways. The ads will appear in cities served by AirTran, including Atlanta, Baltimore and Dallas.
RightTurn.com, an online tire seller, reportedly has selected Cramer-Krasselt to create its ads as well as plan and buy media. The company's ad spending is expected to reach $25 million next year, up from less than $1 million in previous years. The ad agency also will be responsible for public relations and analytics, sources said.
Panera Bread has named Anomaly its lead creative agency following a review. Media spending is estimated at more than $90 million, and a new campaign is expected to break early next year. Anomaly succeeds Cramer-Krasselt on the account.
Incumbent Cramer-Krasselt of Chicago has emerged the victor for Porsche's creative account after a nearly six-month review. Other finalists vying for the work were independents Droga5 and Olson, MDC Partners' Crispin Porter + Bogusky and Cheil-owned McKinney.
Porsche Cars North America has narrowed the field to five in its creative-account search, sources say. McKinney in Durham, N.C., Droga5 in New York, Crispin Porter + Bogusky in Miami, Olson in Minneapolis and incumbent Cramer-Krasselt in Chicago are all said to be in the hunt for the account.
Ad agency Cramer-Krasselt has released the third edition of its Cultural Dictionary, which lists words the agency has determined represent current cultural trends. This year's edition includes words such as "gagalicious," which describes someone or something with outrageous style, and "Twitter-cation," which is when someone takes break from using Twitter.