Chicago agency Cramer-Krasselt is launching five new humorous TV spots advertising low-cost carrier AirTran Airways. The ads will appear in cities served by AirTran, including Atlanta, Baltimore and Dallas.
The Gillette Company's Tag body spray is auctioning a date with Carmen Electra for one lucky male aged 15 to 20. According to the terms and conditions of the promo, an adult must conduct the actual bidding and present the date as a gift to a pre-screened minor; the funds raised will benefit the National Prostate Cancer Coalition.
The Wal-Mart Television Network will begin airing in-store segments produced by Telemundo and featuring the Hispanic network's hosts in 515 Wal-Mart stores in areas with large Hispanic populations; the financial terms of the deal were not disclosed. The spots will run for five minutes per hour and will spotlight seasonal marketing efforts.
Viking Range has partnered with HGTV.com in the high-end appliance manufacturer's first significant online advertising venture. The campaign includes Viking's participation in a virtual remodeling offering by HGTV.com called the Kitchen Design Center, in which users can configure custom kitchens.
MTV Networks has something for everyone, said its executives pitching for a broader demographic dollar at the upfront sales presentation. MTV Networks also announced Comedy Central has hired Jeff Lucas, former president of advertising sales at NBC Universal's cable division, as its new SVP of ad sales.
Omnicom Group's Martin/Williams beat out Cramer-Krasselt and Publicis Groupe's Saatchi & Saatchi for Payless ShoeSource's $60 million account, including media planning for their U.S. broadcast advertising. The win is based on back-to-school campaign ideas presented in a review.