A&P is introducing an organic and natural private-label line called Green Way. The line, which has had a soft launch since December, includes paper products, condiments and sauces, with more products to be added.
Christian Haub, A&P's executive chairman, says the company and its banners will continue to evolve with its Pathmark integration, talks of new store formats and the introduction of private-label lines.
The Great Atlantic & Pacific Tea Company has named Douglas Palmer vice president of its own brands, responsible for growing A&P's private-label business. Palmer, a former Safeway executive, helped build the Safeway "O" line of private-label organic foods.