Bob Jeffrey, chairman and CEO of WPP Group agency JWT, said, "Men have faded into a collective boob-dom, a sort of Jackass meets The Man Show meets The Simpsons. As a result, the way we approach the men's market is ripe for reinvention." The shift away from using stereotypical male attitudes in JWT creative work coincides with the fall publication of a book called "The Future of Men" by JWT exec Marian Salzman.

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