Time Warner Cable on Aug. 1 will add horror-centric network FearNet to its video-on-demand offerings. The carriage deal brings FearNet, which is partly owned by Comcast, to 29 million digital-cable homes.
Video-on-demand content increased 36% in the first quarter, and viewer usage was up 59%, according to an analysis by Rentrak of its subscribing cable firms' data. Rentrak is set to release its full "State of VOD" report next month.
One week after Time Warner Cable hired Rentrak to measure its video-on-demand performance, corporate cousin Turner Broadcasting System has followed suit. With the new deal, Rentrak's On Demand Essentials will monitor VOD transactions for Turner networks such as TNT, TBS, CNN, truTV, Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies.
Time Warner Cable has hired Rentrak of Portland, Ore., to help measure the success of its video-on-demand and analytical services. With the deal, Rentrak now keeps tabs on more than 36 billion transactions from more than 45 million set-top boxes and other platforms for 23 cable providers and more than 90 cable networks and broadcasters.
AMC will back its first original drama series, "Mad Men," on VOD in both high definition and standard definition. AMC has signed on numerous affiliates for its exclusive content, including Comcast, Time Warner Cable, Cox Communications, Insight Communications, Charter Communications and Cablevision Systems.