One week after Time Warner Cable hired Rentrak to measure its video-on-demand performance, corporate cousin Turner Broadcasting System has followed suit. With the new deal, Rentrak's On Demand Essentials will monitor VOD transactions for Turner networks such as TNT, TBS, CNN, truTV, Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies.
Rentrak's OnDemand Essential measurement system, which allows cable companies and advertisers to analyze the financial success of video-on-demand programming, has signed up eight new cable firms. The eight are BendBroadband, Blue Ridge Cable, Buckeye Cablevision, Eatel, Entouch Communications, GVTC, Massillon Cable and Metrocast.
Self-proclaimed "King of All Media" Howard Stern has signed a three-year deal with iN Demand Networks to carry a VOD version of his satellite-radio program. Comcast, Time Warner and Cox Communications, whose cable operations co-own iN Demand, will distribute the program.
Howard Stern is in talks with Comcast to move the televised version of his controversial radio program to the MSO's subscription VOD service. Stern ended a deal with E! Entertainment last month, and the shock jock had been expected to move his program to Spike TV.
Comcast says its VOD users are watching about three times more free VOD content than a year ago and that it is having no trouble attracting advertisers. "Our OnDemand business is on track to reach more than one billion views in 2005, and so accurate and timely measurement is the next step in the evolution of VOD," said Page Thompson, VP and general manager of the MSO's OnDemand services arm.